Resume
Experience
Director of Brand Marketing
Stop Soldier Suicide, Inc.
Remote
2020 - 2023
-
Directed a comprehensive rebrand of the main Stop Soldier Suicide brand
-
Led the creation of ROGER, a modern mental health sub-brand
​ -
Led paid media efforts, introducing a full-funnel, data-driven approach
-
Built the organization's first thought leadership and content marketing strategy
Social Media Advertising Analyst
ROI Revolution, Inc.
Raleigh, NC
2017 - 2020
-
Utilized data-driven decision making to optimize client campaigns across verticals
-
Translated campaign insights to inform a full-funnel advertising strategies
​ -
Collaborated across services to ensure an omnichannel approach to client accounts
Sr. Associate Director, Sports Information
Duke University
Durham, NC
2015 - 2017
-
Led strategic communications for all aspects of the Duke men's basketball program
-
Served as editor, co-creative director, lead writer and head of analytics for @DukeMBB
​ -
Managed the program's brand and digital content team
-
Grew @DukeMBB into North America's most-followed sports brand on social media
Education
University of Missouri
Columbia, MO
Master of Public Affairs
2020
-
Graduated with honors
-
Emphasis in nonprofit strategy, management and policy
University of Missouri
Columbia, MO
Bachelor of Journalism
2006
-
Graduated with summa cum laude
-
Inducted into Kappa Tau Alpha journalism honor society
Skills
Brand Marketing
Performance Marketing
Strategic Messaging
Paid, Owned, and Earned Media Strategy
Copywriting and SEO
Data-driven decision making
Platform Experience
Google Analytics
All major social media channels
Adobe Creative Suite
Google Ads, Meta Ads Manager, etc.
VWO
Monday.com